dear cat,

Dear Cat is a cat treat brand built around the idea of a love letter from fish to cats. The identity turns each recipe into Salmon, Tuna, and Sardine, using different characters, individual color palettes, and fish-inspired textures to create a flexible visual system. The brand extends across a three-SKU packaging range, social campaign assets, promotional inserts, and lifestyle applications. A warm editorial approach and playful postal language connect these touchpoints, transforming an everyday pet treat into a cohesive brand experience.